Marketing, distribution and listings by introduction

Module 04 / 5 · 60 min

Educate a new investor base, distribute through wallets, apps and receiving banks, and list a widely held share company by introduction.

In this module you will learn to

Plan investor education and roadshows for a market of first-time investors
Set up digital and branch subscription channels and reconcile subscription money
Prepare a widely held share company for listing by introduction: register clean-up and dematerialization
Plan first-day price discovery for shares that have never traded on an exchange

Built on

Erudite Africa training module: Ethiopian Context, topic 3.e Equity Capital Markets (ECM), Levels 1 and 2 (October 2026), extended to Advanced depth
Capital Market Proclamation No. 1248/2021 and ECMA Fee Directive No. 996/2024; ECMA Directive No. 1030/2024 on public offers (reported in the program register, text to confirm)
Ethiopian Securities Exchange Rulebook (December 2024): Main Board Rule 5.1, Growth Board Rule 6.1 and trading rules
NBE directives as listed in the lessons: SBB/95/2025, SBB/91/2024, SBB/90/2024, SBB/89/2024, SBB/88/2024, SBB/87/2024 and SBB/78/2021 (reported)
Commercial Code Proclamation No. 1243/2021 on share issues and pre-emption (provisions described in general terms)
Public reports of the Ethio telecom 2024 share offer, used as a teaching case

Examples and companies are fictional. Bank practices are shown as typical Ethiopian practice, not as any one bank's policy. Always apply your own institution's approved policy and the current NBE directives.