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Erudite AfricaCenter of Excellence
← Resource Mobilization Strategies and Frameworks

Know your market, win and keep depositors

Module 02 / 5 · 65 min

Map the deposit segments of an Ethiopian town, use proven mobilization techniques, follow KYC and disclosure rules, and build a 30-day plan for a regional branch.

In this module you will learn to

  • Identify the main deposit segments in an Ethiopian branch's catchment, including iddir and equb
  • Choose mobilization techniques and channels that fit each segment
  • Apply KYC, fair disclosure and fair advertising rules when opening and promoting accounts
  • Handle inactive and dormant accounts and use them as a source of deposits
  • Build a 30-day deposit mobilization plan with segments, products, channels and a birr target

Built on

  • Erudite Africa training module: Ethiopian Context, topic 1.b Resource Mobilization Strategies and Frameworks, Levels 1 and 2 (October 2026)
  • NBE Directive NBE/INT/13/2026 and the NBE Monetary Policy Committee release No. 7 (13 July 2026)
  • NBE directives SBB/72/2019, SBB/94/2025, SBB/95/2025, FXD/01/2024 and FXD/04/2026, and National Bank of Ethiopia Proclamation No. 1359/2025, as cited in the lessons
  • NBE Risk Management Guidelines (May 2010)
  • Erudite Africa Domestic Banking Operations course notes on deposit products and account maintenance (2026)
  • National Financial Inclusion Strategy II (2021 to 2025) and the NFIS-III refresh

Examples and companies are fictional. Bank practices are shown as typical Ethiopian practice, not as any one bank's policy. Always apply your own institution's approved policy and the current NBE directives.