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Erudite AfricaCenter of Excellence
← Sales and Negotiation Skills

Presenting, objections and closing

Module 04 / 5 · 65 min

Present a tailored proposal in benefits, handle price objections with total cost and fair comparisons, close without pressure and follow up so the relationship grows.

In this module you will learn to

  • Translate product features into benefits tied to a confirmed customer need
  • Handle price and other objections using listen, acknowledge, explore and respond
  • Compare Bank A's offer with a competitor's fairly and accurately
  • Choose a closing technique that fits the customer and record the deal and follow-up in the CRM

Built on

  • Erudite Africa course specification: 1.j Sales and Negotiation Skills, Level 1 Beginner (October 2026)
  • Erudite Africa: Training Module, Ethiopian Context, programme overview and regulatory register (October 2026)
  • NBE directives as listed in the lessons: NBE/INT/13/2026, FXD/01/2024, FXD/04/2026, SBB/88/2024; financial consumer protection directive reported as FCP/01/2020
  • National Bank of Ethiopia Proclamation No. 1359/2025

Examples and companies are fictional. Bank practices are shown as typical Ethiopian practice, not as any one bank's policy. Always apply your own institution's approved policy and the current NBE directives.