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Erudite AfricaCenter of Excellence
← Social Media Management

Running the pages day to day

Module 02 / 5 · 60 min

Plan a content calendar, run posts through approval and scheduling, write in the bank's voice and languages, and keep product, investment and customer photo posts within the rules.

In this module you will learn to

  • Build a monthly content calendar balanced across content pillars
  • Run every post through drafting, fact checking, compliance review, approval and scheduling
  • Write in a consistent brand voice, in local languages, and make posts accessible
  • Apply advertising, capital market and data protection rules to product posts and customer photos
  • Measure a post with reach, engagement rate and click-through

Built on

  • Erudite Africa course specification: 4.h Social Media Management, Level 1 Beginner (October 2026)
  • Erudite Africa: Training Module, Ethiopian Context, programme overview and regulatory register (October 2026)
  • NBE Instruction FCPED/142/26 (21 April 2026) on customer fraud awareness campaigns; National Bank of Ethiopia Proclamation No. 1359/2025; financial consumer protection directive reported as FCP/01/2020
  • Capital Market Proclamation No. 1248/2021
  • Ethiopian laws as cited in the course specification: Personal Data Protection Proclamation (reported as No. 1321/2024), Hate Speech and Disinformation Prevention Proclamation No. 1185/2020, Computer Crime Proclamation No. 958/2016, Advertisement Proclamation No. 759/2012

Examples and organizations are fictional. Apply your own organization's approved policies.