← Erudite Africa Center of ExcellenceGeneral CoursesSchool of Professional SkillsFoundational
Social Media Management
Run official pages safely: content, community, complaints, fraud warnings and staff conduct online
Learn how an Ethiopian bank or microfinance institution runs its official social media day to day: planning and approving posts, answering comments and complaints, moving private matters to secure channels, fighting fake pages and scams, and following the staff social media policy, ending with a 15-post feed simulation.
Start the course
0 of 5 modules completed
What you will be able to do
- Manage official pages day to day: posting, scheduling, moderating and responding
- Handle customer enquiries and complaints on social media safely, moving private matters to secure channels
- Follow the staff social media policy and spot fake pages and scams
- Apply Ethiopian consumer protection, secrecy, data protection, advertising, capital market, computer crime and hate speech rules online
- For
- Marketing, communications and customer service staff of Ethiopian banks and microfinance institutions who run or answer official pages, and all staff for the conduct module. No prerequisites.
- Study time
- About 5 hours online, in 5 modules (16 hours in the classroom version)
- Each module
- Short lessons, animated visuals, Ethiopian examples, decisions to make, the laws and directives that apply and worked calculations, then a quiz
- Assessment
- A 20-question final exam; pass mark 70%
- Certificate
- Erudite Africa Center of Excellence certificate of completion
- Access
- Module 1 free for registered users; the full course, exam and certificate for subscribers
The 5 modules
- Module 01Free previewSocial media in Ethiopian financeSee why Ethiopian banks and microfinance institutions run official pages, which platforms customers use, what they expect, and the rules that frame every post.6 lessons · 45 min · quiz
- Module 02Running the pages day to dayPlan a content calendar, run posts through approval and scheduling, write in the bank's voice and languages, and keep product, investment and customer photo posts within the rules.7 lessons · 60 min · quiz
- Module 03Community management and complaintsAnswer comments and messages on time and in the right tone, move private matters to secure channels, moderate by clear rules, escalate correctly and log every complaint.6 lessons · 65 min · quiz
- Module 04Fraud, fake pages and scam warningsRecognise how impersonation and investment scams work on Facebook and Telegram, spot fake pages, report and take them down, help victims safely and run regular customer warnings.6 lessons · 55 min · quiz
- Module 05Staff conduct online and the feed simulationFollow the staff social media policy on personal accounts, confidentiality and political or ethnic content, then apply the whole course in the 15-post feed simulation.6 lessons · 70 min · quiz
- Officer simulationA week as social media officer at Bank A, head office digital deskWork as social media officer: 12 real-life items, decisions with consequences and a hand-over note. Pass with 70% to qualify for the certificate.
- Final examFinal exam and certificate20 applied questions across all 5 modules. Pass with 70% to download your certificate.
Built on
- Erudite Africa course specification: 4.h Social Media Management, Level 1 Beginner (October 2026)
- Erudite Africa: Training Module, Ethiopian Context, programme overview and regulatory register (October 2026)
- NBE Instruction FCPED/142/26 (21 April 2026) on customer fraud awareness campaigns; National Bank of Ethiopia Proclamation No. 1359/2025; financial consumer protection directive reported as FCP/01/2020
- Capital Market Proclamation No. 1248/2021
- Ethiopian laws as cited in the course specification: Personal Data Protection Proclamation (reported as No. 1321/2024), Hate Speech and Disinformation Prevention Proclamation No. 1185/2020, Computer Crime Proclamation No. 958/2016, Advertisement Proclamation No. 759/2012
Examples and organizations are fictional. Apply your own organization's approved policies.