Digital channels in Ethiopia

Module 02 / 5 · 55 min

Know what each channel does best, from Facebook, Telegram, TikTok, YouTube and LinkedIn to SMS and USSD push, websites, app stores and influencers, and how to combine them.

In this module you will learn to

Describe the strengths and limits of Facebook, Telegram, TikTok, YouTube and LinkedIn for bank marketing
Use SMS and USSD push with consent and within the bank's rules
Explain the role of the bank's website and app store listing in conversion
Choose and brief an influencer or student ambassador responsibly
Match channels to an audience and a goal

Built on

Erudite Africa course specification: 4.g Digital Marketing and Digital Banking, Level 1 Beginner (October 2026)
Erudite Africa: Training Module, Ethiopian Context, programme overview and regulatory register (October 2026)
National Bank of Ethiopia Proclamation No. 1359/2025; NBE Directives ONPS/09/2023 and NBE/INT/13/2026; NBE Instruction FCPED/142/26
NBE financial consumer protection directive FCP/01/2020, and the advertisement, personal data protection, electronic transaction, computer crime and hate speech and disinformation laws, as reported in the course specification
World Bank, Ethiopia Telecom Market Assessment (July 2025)

Examples and organizations are fictional. Apply your own organization's approved policies.