← Erudite Africa Center of ExcellenceGeneral CoursesSchool of Professional SkillsFoundational
Digital Marketing and Digital Banking
Market bank products on Ethiopia's mobile-first channels and turn sign-ups into active digital customers
Learn the digital funnel, Ethiopia's main channels, clear and compliant content in local languages, and how to drive real use of digital banking, ending with a campus content plan.
Start the course
0 of 5 modules completed
What you will be able to do
- Explain the digital marketing funnel and the main digital channels used in Ethiopia
- Create compliant, clear digital content for bank products in Amharic, English and other local languages
- Explain rates, fees and total costs honestly in marketing content
- Help customers adopt and keep using digital banking services
- Apply fair-marketing, data consent and online content rules to everyday marketing work
- For
- Marketing, digital banking, product and branch staff of Ethiopian banks and microfinance institutions. No prerequisites.
- Study time
- About 5 hours online, in 5 modules (16 hours in the classroom version)
- Each module
- Short lessons, animated visuals, Ethiopian examples, decisions to make, the laws and directives that apply and worked calculations, then a quiz
- Assessment
- A 20-question final exam; pass mark 70%
- Certificate
- Erudite Africa Center of Excellence certificate of completion
- Access
- Module 1 free for registered users; the full course, exam and certificate for subscribers
The 5 modules
- Module 01Free previewDigital marketing basics and the Ethiopian audienceLearn the digital marketing funnel from awareness to advocacy, the difference between owned, earned and paid media, and who the Ethiopian digital customer really is.5 lessons · 50 min · quiz
- Module 02Digital channels in EthiopiaKnow what each channel does best, from Facebook, Telegram, TikTok, YouTube and LinkedIn to SMS and USSD push, websites, app stores and influencers, and how to combine them.6 lessons · 55 min · quiz
- Module 03Creating clear, compliant contentWrite copy, design visuals and make short videos that explain bank products, rates and fees clearly in Amharic, English and other local languages.5 lessons · 65 min · quiz
- Module 04Driving digital adoption and usageTurn downloads into active customers through simple onboarding journeys, in-branch digital ambassadors, sensible incentives and education for first-time users.5 lessons · 60 min · quiz
- Module 05The rules and the campus capstoneApply fair-marketing, data consent and disinformation rules, then build a one-week content plan and three compliant posts promoting the bank's mobile app to university students.5 lessons · 70 min · quiz
- Officer simulationTwo weeks as digital marketing officer at Bank A, head office marketing departmentWork as digital marketing officer: 12 real-life items, decisions with consequences and a hand-over note. Pass with 70% to qualify for the certificate.
- Final examFinal exam and certificate20 applied questions across all 5 modules. Pass with 70% to download your certificate.
Built on
- Erudite Africa course specification: 4.g Digital Marketing and Digital Banking, Level 1 Beginner (October 2026)
- Erudite Africa: Training Module, Ethiopian Context, programme overview and regulatory register (October 2026)
- National Bank of Ethiopia Proclamation No. 1359/2025; NBE Directives ONPS/09/2023 and NBE/INT/13/2026; NBE Instruction FCPED/142/26
- NBE financial consumer protection directive FCP/01/2020, and the advertisement, personal data protection, electronic transaction, computer crime and hate speech and disinformation laws, as reported in the course specification
- World Bank, Ethiopia Telecom Market Assessment (July 2025)
Examples and organizations are fictional. Apply your own organization's approved policies.