Skip to content
Erudite AfricaCenter of Excellence
← Digital Marketing and Digital Banking

Creating clear, compliant content

Module 03 / 5 · 65 min

Write copy, design visuals and make short videos that explain bank products, rates and fees clearly in Amharic, English and other local languages.

In this module you will learn to

  • Write short, plain copy for a financial product with one message and one call to action
  • Design visuals and short videos that work on small screens and low data
  • Adapt content into Amharic, Afaan Oromo and other languages without losing meaning
  • Explain interest, fees and the total cost of a product clearly and honestly
  • Check content against a simple compliance checklist before publishing

Built on

  • Erudite Africa course specification: 4.g Digital Marketing and Digital Banking, Level 1 Beginner (October 2026)
  • Erudite Africa: Training Module, Ethiopian Context, programme overview and regulatory register (October 2026)
  • National Bank of Ethiopia Proclamation No. 1359/2025; NBE Directives ONPS/09/2023 and NBE/INT/13/2026; NBE Instruction FCPED/142/26
  • NBE financial consumer protection directive FCP/01/2020, and the advertisement, personal data protection, electronic transaction, computer crime and hate speech and disinformation laws, as reported in the course specification
  • World Bank, Ethiopia Telecom Market Assessment (July 2025)

Examples and organizations are fictional. Apply your own organization's approved policies.