The rules and the campus capstone

Module 05 / 5 · 70 min

Apply fair-marketing, data consent and disinformation rules, then build a one-week content plan and three compliant posts promoting the bank's mobile app to university students.

In this module you will learn to

Apply the main Ethiopian rules on fair advertising, data consent and online content to bank marketing
Recognise misleading claims and fix them
Handle comments, rumours and disinformation about the bank calmly and lawfully
Produce a one-week content plan and three compliant posts for university students
Assemble a content portfolio for assessment

Built on

Erudite Africa course specification: 4.g Digital Marketing and Digital Banking, Level 1 Beginner (October 2026)
Erudite Africa: Training Module, Ethiopian Context, programme overview and regulatory register (October 2026)
National Bank of Ethiopia Proclamation No. 1359/2025; NBE Directives ONPS/09/2023 and NBE/INT/13/2026; NBE Instruction FCPED/142/26
NBE financial consumer protection directive FCP/01/2020, and the advertisement, personal data protection, electronic transaction, computer crime and hate speech and disinformation laws, as reported in the course specification
World Bank, Ethiopia Telecom Market Assessment (July 2025)

Examples and organizations are fictional. Apply your own organization's approved policies.