Driving digital adoption and usage

Module 04 / 5 · 60 min

Turn downloads into active customers through simple onboarding journeys, in-branch digital ambassadors, sensible incentives and education for first-time users.

In this module you will learn to

Map an onboarding journey and find the steps where customers drop out
Run an in-branch digital ambassador programme
Design incentives that encourage real use without attracting abuse
Educate first-time users on safe digital banking
Measure activation and 30-day retention

Built on

Erudite Africa course specification: 4.g Digital Marketing and Digital Banking, Level 1 Beginner (October 2026)
Erudite Africa: Training Module, Ethiopian Context, programme overview and regulatory register (October 2026)
National Bank of Ethiopia Proclamation No. 1359/2025; NBE Directives ONPS/09/2023 and NBE/INT/13/2026; NBE Instruction FCPED/142/26
NBE financial consumer protection directive FCP/01/2020, and the advertisement, personal data protection, electronic transaction, computer crime and hate speech and disinformation laws, as reported in the course specification
World Bank, Ethiopia Telecom Market Assessment (July 2025)

Examples and organizations are fictional. Apply your own organization's approved policies.